How to brief a MetaHuman.

The single biggest predictor of whether your first-round MetaHuman lands close to final is the quality of the reference you provide. Two flat, well-lit photos from front and three-quarter beat ten Pinterest mood-boards. Two iPhone scans (Polycam, Reality Capture) beat two photos. A photogrammetry capture beats everything.

If the character has a real-world likeness target — a CEO, an actor, a historical figure — gather every clean image you can find. Specifically: front (eyes-level, neutral expression), 3/4 left, 3/4 right, profile, smiling, neutral, plus any video of natural speech. Studio-grade lighting matters more than resolution.

Many briefs lead with "we want a MetaHuman" and then circle the use-case three weeks in. Reverse the order. Decide first: where will this character appear? Stage (LED-volume), screen (broadcast / theatrical), social (vertical 9:16), browser (WebGL / Vision Pro), game engine (UE5 / Unity / Roblox)?

The use-case determines fidelity, rig topology, hair approach, render passes, and clearance. A MetaHuman for a TV commercial needs Cinema-grade hair grooms, ARKit + jaw + tongue rig, broadcast clearance and a cinematic shot. A MetaHuman for an AI chatbot needs sub-100ms lipsync, a WebGL build, 1K textures and a small file size. Building one for the other is wasted work.

Every EquipVerse package ships a fixed set of deliverables — assets, files, formats, render passes. Read them, agree to them, then ask yourself: what's missing? It's cheaper to add a delivery line in the brief than to negotiate it during week three.

Common additions: extra outfits ($400 each), Unity export ($850), USD bundle ($750), additional cinematic shots ($1,200 per shot), 4K texture upgrade ($850), Apple Vision Pro USD ($750).

Standard turnaround: MetaHuman Lite 5–7 days, Standard 7–10, Pro 14–18, Cinema 21–28, Studio 30 days dedicated. If your shoot is 8 days out, don't order Cinema and hope. Order Pro with a clean brief and rush surcharge, or order Cinema with a 35-day window.

Rush turnaround is +25 % to +50 % depending on calendar. We never accept rush jobs that compromise final quality — better to push the shoot than ship a sub-standard hero asset.

If you're working with an unreleased project, request the NDA before sending references. We sign on receipt. If you're recreating a real person, you must hold the rights to their likeness — we will not deliver likenesses of identifiable people without written consent. This is non-negotiable, including for memorial / tribute work.