★ — BUSINESS
Why MetaHumans are cheaper than actors.
A working actor for a 30-second TV spot: $3K–$15K + agency fees + residuals. A MetaHuman for a global campaign reusable across 50 spots: $2,200 one-time. The math gets clearer the more you scale.
Single-spot economics
For one 30-second spot: actor wins on simplicity and natural performance. A MetaHuman costs more upfront (sculpt + rig + render) for a single use. If your output is one spot, hire an actor.
Multi-spot, multi-language economics
Five spots in five languages: actor needs five shoots with localised talent ($25K–$75K). MetaHuman needs one commission ($2,200) + five lipsync passes ($750/min × 5). Total: ~$6,000.
Plus: the MetaHuman appears in stories, reels, OOH, broadcast — same character, no re-licensing.
Always-on economics
AI-driven 24/7 customer service, virtual presenters for SaaS onboarding, virtual tutors for EdTech: actors don't scale here. MetaHumans do.